Chapter
The Story Behind Chanel No. 5
01:52 - 06:12 (04:20)
Explore the history of the iconic Chanel No. 5 perfume, created by the challenge of making a woman's scent that wasn't like a rose.
Clips
Perfume
Summary
A brief history of Chanel No. 5, starting with the challenge given to perfumier Ernest Beaux by Coco Chanel to create a unique scent that would embody the essence of femininity. The fragrance was an instant success and has become an iconic symbol of luxury, elegance and femininity.
ChapterThe Story Behind Chanel No. 5
EpisodePart Two: Coco Chanel: The Nazi Who Invented Fashion
PodcastBehind the Bastards
Chanel believed in word-of-mouth to promote her new perfume and marketed it as a perfume for women.
04:31 - 06:12 (01:41)
Marketing Strategy
Summary
Chanel believed in word-of-mouth to promote her new perfume and marketed it as a perfume for women. Non-consensual spraying happened in department stores.