Chapter
The Story of Rubik's Cube and Its Creator
09:34 - 15:22 (05:47)
The creator of Rubik's Cube, Erno Rubik, didn't set out to make a toy - instead, he was trying to solve a structural design problem. The toy went on to become a global phenomenon, selling over 350 million units and inspiring countless spin-off products.
Clips
The designer of Rubik's Cube got ground buzz by walking around the event handing out Rubik's cubes and letting people solve them, which was a more successful marketing strategy than buying booths to showcase the product.
09:34 - 11:54 (02:20)
Marketing Strategy
Summary
The designer of Rubik's Cube got ground buzz by walking around the event handing out Rubik's cubes and letting people solve them, which was a more successful marketing strategy than buying booths to showcase the product.
ChapterThe Story of Rubik's Cube and Its Creator
EpisodeSelects: The Rubik's Cube Episode
PodcastStuff You Should Know
The Rubik's Cube Solution books were a massive success, with the top three positions on the New York Times bestseller list being held by them, reaching sales numbers of up to 600 million.
11:54 - 15:22 (03:27)
Rubik's Cube
Summary
The Rubik's Cube Solution books were a massive success, with the top three positions on the New York Times bestseller list being held by them, reaching sales numbers of up to 600 million.