Chapter

The Story of the Facebook Awesome Button
listen on Spotify
1:01:01 - 1:08:00 (06:59)

The Facebook Awesome Button was rediscovered after the launch of the Like Button and almost became a thing, but ultimately didn't due to potential negative consequences.

Clips
Paul Buchheit talks about the early days of FriendFeed and how they convinced Brett Taylor to join forces with Jim Norris to create the company, which started off as a social feed aggregator during the 'Cambrian era of social'.
1:01:01 - 1:01:56 (00:55)
listen on Spotify
FriendFeed
Summary

Paul Buchheit talks about the early days of FriendFeed and how they convinced Brett Taylor to join forces with Jim Norris to create the company, which started off as a social feed aggregator during the 'Cambrian era of social'.

Chapter
The Story of the Facebook Awesome Button
Episode
Paul Buchheit, Creator of Gmail
Podcast
The Social Radars
Justin Shaffer, co-founder of the social networking aggregator, Frenzy, talks about how they created the original like button, and the somewhat disputed story about Facebook's similar feature, the Awesome Button.
1:01:56 - 1:03:16 (01:19)
listen on Spotify
Social Networking
Summary

Justin Shaffer, co-founder of the social networking aggregator, Frenzy, talks about how they created the original like button, and the somewhat disputed story about Facebook's similar feature, the Awesome Button.

Chapter
The Story of the Facebook Awesome Button
Episode
Paul Buchheit, Creator of Gmail
Podcast
The Social Radars
The co-founder of Reddit, Alexis Ohanian, explains that Facebook was always the favorite to win in the social media competition because they clearly understood the market better than their competitors like MySpace and Twitter.
1:03:16 - 1:04:34 (01:17)
listen on Spotify
Facebook
Summary

The co-founder of Reddit, Alexis Ohanian, explains that Facebook was always the favorite to win in the social media competition because they clearly understood the market better than their competitors like MySpace and Twitter.

Chapter
The Story of the Facebook Awesome Button
Episode
Paul Buchheit, Creator of Gmail
Podcast
The Social Radars
The co-founder of Front Feed discusses how the company had reached a point where growth had plateaued and how they had to choose between pivoting or selling.
1:04:34 - 1:05:46 (01:12)
listen on Spotify
Entrepreneurship
Summary

The co-founder of Front Feed discusses how the company had reached a point where growth had plateaued and how they had to choose between pivoting or selling. They eventually decided to sell to Facebook due to their product being too similar to larger and more successful social media platforms like Facebook and Twitter.

Chapter
The Story of the Facebook Awesome Button
Episode
Paul Buchheit, Creator of Gmail
Podcast
The Social Radars
In this episode, the founder of a startup shares their experience of being approached by Facebook for an acquisition and the awkward negotiation that followed.
1:05:46 - 1:06:57 (01:11)
listen on Spotify
Entrepreneurship
Summary

In this episode, the founder of a startup shares their experience of being approached by Facebook for an acquisition and the awkward negotiation that followed.

Chapter
The Story of the Facebook Awesome Button
Episode
Paul Buchheit, Creator of Gmail
Podcast
The Social Radars
The speaker explains their experience meeting with Twitter and getting close to selling their company, and how they found Twitter's company structure to be engineering as only one of 10 things.
1:06:57 - 1:08:00 (01:03)
listen on Spotify
Twitter
Summary

The speaker explains their experience meeting with Twitter and getting close to selling their company, and how they found Twitter's company structure to be engineering as only one of 10 things.

Chapter
The Story of the Facebook Awesome Button
Episode
Paul Buchheit, Creator of Gmail
Podcast
The Social Radars