Chapter

The Surprising Truth About Christmas Trees
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1:23:35 - 1:29:20 (05:45)

A Christmas tree seller discovers that a cut Christmas tree remains almost as fresh-looking 77 days after being cut as a living tree in the ground.

Clips
CEO Mark McLaughlin discusses the benefits of SolBear, including its water use efficiency and wildfire mitigation components.
1:23:35 - 1:25:20 (01:45)
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Forestry
Summary

CEO Mark McLaughlin discusses the benefits of SolBear, including its water use efficiency and wildfire mitigation components. He shares a story about a treated Christmas tree that remained fresh for 77 days after it was cut down.

Chapter
The Surprising Truth About Christmas Trees
Episode
#44 Solbere - A Scientific Solution to the Carbon Footprint
Podcast
Shawn Ryan Show
The use of a nature-based solution significantly increases water retention in trees, making them healthier and more resilient to wildfires.
1:25:20 - 1:29:20 (04:00)
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Tree Health
Summary

The use of a nature-based solution significantly increases water retention in trees, making them healthier and more resilient to wildfires. This was observed after comparing a noble fir which had been cut 77 days earlier with uncut trees on the same lot.

Chapter
The Surprising Truth About Christmas Trees
Episode
#44 Solbere - A Scientific Solution to the Carbon Footprint
Podcast
Shawn Ryan Show