Chapter
The Value and Limits of Viral Marketing
44:15 - 50:07 (05:52)
The effectiveness of viral marketing campaigns may be limited if they are not associated with a company's overall brand image and values, as they can attract viewers who are only interested in the attention-grabbing content rather than the actual product or service being advertised.
Clips
In this episode, the speaker discusses one of his favorite Twitter accounts, a philosophy enthusiast and money-making tips blogger known as "horror lord."
44:15 - 44:59 (00:44)
Summary
In this episode, the speaker discusses one of his favorite Twitter accounts, a philosophy enthusiast and money-making tips blogger known as "horror lord." He quotes one of her tweets about how she lost interest in GameStop right before the crash because of her intuition, and compares it to the speaker's feeling of apathy towards "woke stuff."
ChapterThe Value and Limits of Viral Marketing
Episode#435 - Michael Malice - The Corporate Press Are Losing Control
PodcastModern Wisdom
Using effective satire and mockery can make something so uncool that people no longer want to be associated with it, which can be more powerful in changing social norms than trying to litigate something out of existence.
45:00 - 47:01 (02:01)
Summary
Using effective satire and mockery can make something so uncool that people no longer want to be associated with it, which can be more powerful in changing social norms than trying to litigate something out of existence.
ChapterThe Value and Limits of Viral Marketing
Episode#435 - Michael Malice - The Corporate Press Are Losing Control
PodcastModern Wisdom
The speaker discusses how viral videos gained a lot of attention, and how important they are for businesses to attract consumers in unusual ways.
47:02 - 50:07 (03:05)
Summary
The speaker discusses how viral videos gained a lot of attention, and how important they are for businesses to attract consumers in unusual ways. One example given is a case with a mom using a detergent as a washing solution and how it brought attention from the masses.