Chapter
The Value of Case Studies in Business and Technology Education
The speaker discusses the value of case studies in business and technology education, as they provide a practical application of theoretical concepts and allow individuals to develop problem-solving skills. Currently, 80% of business school case studies are produced by Harvard Business School.
Clips
The majority of case studies in business schools are from Harvard Business School, prompting the creation of a new company to produce technology-focused case studies for schools and corporations to train their employees.
15:14 - 18:11 (02:56)
Summary
The majority of case studies in business schools are from Harvard Business School, prompting the creation of a new company to produce technology-focused case studies for schools and corporations to train their employees.
ChapterThe Value of Case Studies in Business and Technology Education
Episode#222 - How to Get a Slice of Harvard's Billion Dollar Case Study Industry
PodcastMy First Million
The New York Times generates $1.8 billion in revenue, with 80% coming from print and digital subscriptions.
18:11 - 20:43 (02:32)
Summary
The New York Times generates $1.8 billion in revenue, with 80% coming from print and digital subscriptions. In contrast, a case studies company makes $262 million in revenue, with their primary source of income coming from the sale of 15 million case studies to universities.