Chapter
The Value of Narrative in Commodity Products
1:15:51 - 1:20:23 (04:32)
The speaker discusses the impact of narrative in the perceived value of commodity products, using examples of products sold at a higher price due to their story. He also shares his personal struggle with smiling and how it affects him neurologically.
Clips
Narrative has the power to increase the perceived value of commodity products and lead to successful sales, as exemplified by the story of Febreeze.
1:15:51 - 1:17:37 (01:46)
Summary
Narrative has the power to increase the perceived value of commodity products and lead to successful sales, as exemplified by the story of Febreeze. While not always necessary, telling a compelling story can effectively convey emotion and make a strong impression on clients during pitches.
ChapterThe Value of Narrative in Commodity Products
Episode#166: How Creatives Should Negotiate
PodcastThe Tim Ferriss Show
The speaker explains how his experience in fundraising for a charity using advertising technology in his college fraternity made him realize the power of advertising and why he chose it for his career.
1:17:42 - 1:18:57 (01:15)
Summary
The speaker explains how his experience in fundraising for a charity using advertising technology in his college fraternity made him realize the power of advertising and why he chose it for his career.
ChapterThe Value of Narrative in Commodity Products
Episode#166: How Creatives Should Negotiate
PodcastThe Tim Ferriss Show
The act of smiling can create a strong connection between people on a deeper level, disarming and bringing them closer together.
1:18:57 - 1:20:23 (01:26)
Summary
The act of smiling can create a strong connection between people on a deeper level, disarming and bringing them closer together.