Chapter
Threading the needle by understanding your audience
50:21 - 55:14 (04:53)
Understanding your audience while concepting is important. It helps you know the rational and emotional reasons behind your product and also to make all your technology in service of your audience.
Clips
Thread the needle by understanding your audience when creating a product.
50:21 - 55:14 (04:53)
audience understanding
Summary
Thread the needle by understanding your audience when creating a product. Knowing your audience will help you to know why and when you're creating your project, and it will provide you with a rational or emotional reason for buying it.