Chapter
Tim Ferriss' Creative Marketing Strategies at a Trade Show
35:36 - 44:06 (08:30)
Tim Ferriss shares his experience of running a successful booth at a trade show where he used various creative marketing strategies such as offering free beef jerky, strength challenges, and befriending competitive exhibitors.
Clips
The importance of trade shows and retail is outlined when trying to increase sales for a business.
35:36 - 37:35 (01:58)
Summary
The importance of trade shows and retail is outlined when trying to increase sales for a business. One expert shares how he managed to improvise and create a booth with limited resources.
ChapterTim Ferriss' Creative Marketing Strategies at a Trade Show
Episode#257: Physical Training, Dating Strategies, and Stories from the Early Days
PodcastThe Tim Ferriss Show
Setting up an event booth may not be as easy and cheap as it seems, especially when it comes to furnishing the booth with items such as chairs and tables, which could cost hundreds of dollars.
37:35 - 38:49 (01:14)
Summary
Setting up an event booth may not be as easy and cheap as it seems, especially when it comes to furnishing the booth with items such as chairs and tables, which could cost hundreds of dollars. This podcast episode shares an experience of having to buy a used couch and hitchhiking to find a truck to transport it to the venue, and resorting to buying a TV from Best Buy with the intention of returning it after the event.
ChapterTim Ferriss' Creative Marketing Strategies at a Trade Show
Episode#257: Physical Training, Dating Strategies, and Stories from the Early Days
PodcastThe Tim Ferriss Show
Joe Sullivan, coach and powerlifter, tells the story of how he became known as the "Gripper King" at a fitness expo through a combination of event marketing and his collection of hand grippers.
38:49 - 40:20 (01:31)
Summary
Joe Sullivan, coach and powerlifter, tells the story of how he became known as the "Gripper King" at a fitness expo through a combination of event marketing and his collection of hand grippers.
ChapterTim Ferriss' Creative Marketing Strategies at a Trade Show
Episode#257: Physical Training, Dating Strategies, and Stories from the Early Days
PodcastThe Tim Ferriss Show
The host shares his experiences on how he learned about the business through trade shows, meeting other exhibitors, and befriending people who were generous in teaching him about the pricing and costs involved.
40:20 - 44:06 (03:46)
Summary
The host shares his experiences on how he learned about the business through trade shows, meeting other exhibitors, and befriending people who were generous in teaching him about the pricing and costs involved. He also talks about how it's not just about attracting individual trade show goers, but about networking with other companies and becoming knowledgeable about the industry, regardless of whether or not there were any end user orders after the show.