Chapter
Clips
The key to creating engaging content is to think about the type of reaction you want your reader to have, whether it's to laugh, learn, or be intrigued.
1:24:21 - 1:27:38 (03:17)
Summary
The key to creating engaging content is to think about the type of reaction you want your reader to have, whether it's to laugh, learn, or be intrigued. Instead of shying away from selling a product, consider the type of person who made it to the end of your content and use that as inspiration for your call-to-action.