Chapter

Tips for successfully creating content in the media industry
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33:08 - 45:59 (12:51)

Ensuring that you have all necessary legal rights to the central character of a story is crucial in avoiding other organizations from telling the same story publicly without you attached to it. When creating digital content, publishing consistently high-quality analysis pieces that are also related in subject to your print content will increase readership.

Clips
Having the life rights to the central character is crucial when it comes to storytelling, and it's important to have high-quality people added at each step to increase the probability of success rather than falling for promises of future deals.
33:08 - 38:21 (05:13)
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Storytelling
Summary

Having the life rights to the central character is crucial when it comes to storytelling, and it's important to have high-quality people added at each step to increase the probability of success rather than falling for promises of future deals.

Chapter
Tips for successfully creating content in the media industry
Episode
#311: Nick Thompson -- Editor-In-Chief of WIRED
Podcast
The Tim Ferriss Show
The New Yorker's approach to daily content evolved through writing smart pieces of analyses of current events, authored by their staff writers who spent far less time per word on their web posts than for the magazine stories, but related to them.
38:21 - 43:17 (04:56)
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Content Creation
Summary

The New Yorker's approach to daily content evolved through writing smart pieces of analyses of current events, authored by their staff writers who spent far less time per word on their web posts than for the magazine stories, but related to them. The strategy included hiring people who could write quickly and at the cadence of the web while having similar pro styles to their staff writers.

Chapter
Tips for successfully creating content in the media industry
Episode
#311: Nick Thompson -- Editor-In-Chief of WIRED
Podcast
The Tim Ferriss Show
The process of hiring qualified writers for long-form pieces can be daunting, especially if you haven't done it before.
43:17 - 45:59 (02:41)
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Content Creation
Summary

The process of hiring qualified writers for long-form pieces can be daunting, especially if you haven't done it before. It's important to consider factors such as their experience, writing style, and availability.

Chapter
Tips for successfully creating content in the media industry
Episode
#311: Nick Thompson -- Editor-In-Chief of WIRED
Podcast
The Tim Ferriss Show