Chapter
Tootsie Roll Marketing Strategy
18:13 - 20:09 (01:56)
The speaker suggests that Tootsie Roll should be bought out by a company that can revive the brand with a strong marketing strategy, like partnering with young pop stars and using TikTok as a distribution channel.
Clips
The idea is to buy out Tootsie Roll and update its marketing strategy by partnering with a top marketing agency and using TikTok as a distribution channel to make it relevant among younger consumers.
18:13 - 20:09 (01:56)
Tootsie Roll, Marketing, TikTok
Summary
The idea is to buy out Tootsie Roll and update its marketing strategy by partnering with a top marketing agency and using TikTok as a distribution channel to make it relevant among younger consumers.