Chapter

Trust in Brands is Constantly Changing and Can be Misrepresented
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41:54 - 48:07 (06:13)

Trust in brands can be consistently changing and can be easily misrepresented by selecting certain time periods to create a drop. Despite this, tried and trusted solutions are out there that we're ignoring because we think we're in a unique period of a lack of trust.

Clips
Despite media claims of a crisis in trust, data shows that trust in brands or businesses has remained essentially flat or slightly increased over the past 10 years.
41:54 - 46:02 (04:08)
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Trust in Business
Summary

Despite media claims of a crisis in trust, data shows that trust in brands or businesses has remained essentially flat or slightly increased over the past 10 years. Misleading reporting can create a false impression of a decline in trust.

Chapter
Trust in Brands is Constantly Changing and Can be Misrepresented
Episode
#163 - Richard Shotton - Psychology, Advertising & Human Behaviour
Podcast
Modern Wisdom
The guest speaker shares his experience on Love Island and how producers prioritize content over the actual wellbeing of the contestants.
46:02 - 48:07 (02:05)
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Reality TV
Summary

The guest speaker shares his experience on Love Island and how producers prioritize content over the actual wellbeing of the contestants.

Chapter
Trust in Brands is Constantly Changing and Can be Misrepresented
Episode
#163 - Richard Shotton - Psychology, Advertising & Human Behaviour
Podcast
Modern Wisdom