Chapter
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Trust in Brands is Constantly Changing and Can be Misrepresented
Trust in brands can be consistently changing and can be easily misrepresented by selecting certain time periods to create a drop. Despite this, tried and trusted solutions are out there that we're ignoring because we think we're in a unique period of a lack of trust.
Clips
Despite media claims of a crisis in trust, data shows that trust in brands or businesses has remained essentially flat or slightly increased over the past 10 years.
41:54 - 46:02 (04:08)
Summary
Despite media claims of a crisis in trust, data shows that trust in brands or businesses has remained essentially flat or slightly increased over the past 10 years. Misleading reporting can create a false impression of a decline in trust.
ChapterTrust in Brands is Constantly Changing and Can be Misrepresented
Episode#163 - Richard Shotton - Psychology, Advertising & Human Behaviour
PodcastModern Wisdom
The guest speaker shares his experience on Love Island and how producers prioritize content over the actual wellbeing of the contestants.
46:02 - 48:07 (02:05)
Summary
The guest speaker shares his experience on Love Island and how producers prioritize content over the actual wellbeing of the contestants.