A decision was made to entrust the growth of the show to its founder, as Sam's commitment and personal attachment to the project would be incomparable to outsourced efforts of others. This presented the opportunity for listeners to observe Sam in action in a whole new light, which could further enhance the show's development.
The podcast has been making a lot of changes recently and experiencing high numbers, with 350,000 listens in the last month and an average of 20,000 downloads per episode, which is a 60% increase from the previous year.
The podcast host aims to increase the audience to 100,000 per episode and is confident it can be achieved within a year by accelerating the growth strategy.
The addition of video clips of podcasts has expanded the audience of listeners and followers who may not typically listen to or follow podcasts regularly, allowing for the creation of a new habit and expanding their reach. Although it's not clear if it drives downloads, it is still worth it.
The host talks about a meeting he had with Sam, where they discussed the downsides of outsourcing and the advantages of having the show creator involved in the process.