Chapter
Turning Penalties into Marketing Moments
38:32 - 41:11 (02:38)
An entrepreneur shares his idea of paying NFL players' fines and leveraging their penalty moments as marketing opportunities for sponsored products.
Clips
The speaker pitches an unconventional marketing strategy targeting NFL players' fines for uniform violations.
38:32 - 39:42 (01:09)
Summary
The speaker pitches an unconventional marketing strategy targeting NFL players' fines for uniform violations. The idea is to offer a triple pay for the fine along with product promotion such as Dude Wipes, beer or any other endorsed product.
ChapterTurning Penalties into Marketing Moments
EpisodeThe Super Bowl Special
PodcastMy First Million
The podcast episode reminisces about some memorable moments in sports, such as the St. Louis Rams "dirty bird" celebration and Randy Moss signing a ball with a Sharpie.
39:42 - 40:06 (00:23)
Summary
The podcast episode reminisces about some memorable moments in sports, such as the St. Louis Rams "dirty bird" celebration and Randy Moss signing a ball with a Sharpie.
ChapterTurning Penalties into Marketing Moments
EpisodeThe Super Bowl Special
PodcastMy First Million
McDonald's created a marketing strategy using baseball by promising a free Big Mac to fans in the stadium if a player hit a home run in a certain section, while simultaneously promoting their product through the use of spotlights over the restaurant during the game.
40:06 - 41:11 (01:05)
Summary
McDonald's created a marketing strategy using baseball by promising a free Big Mac to fans in the stadium if a player hit a home run in a certain section, while simultaneously promoting their product through the use of spotlights over the restaurant during the game.