Chapter
Understanding Behavioral Science with Richard Shotten
Richard Shotten, the founder of Astro 10, talks about intriguing insights into how our mind works and we delve into different aspects of behavioral science including why restaurants don't use pound signs in front of prices and why budget airlines reduce the quality of experience.
Clips
In this episode of Modern Wisdom, behavioral science expert Richard Shotton shares insights into the fascinating world of human biases and why businesses use specific marketing strategies to influence customer behavior.
00:00 - 00:58 (00:58)
Summary
In this episode of Modern Wisdom, behavioral science expert Richard Shotton shares insights into the fascinating world of human biases and why businesses use specific marketing strategies to influence customer behavior.