Chapter
Understanding Keyword-Based Algorithms for Amazon PPC
19:26 - 24:44 (05:17)
The key to figuring out the right keywords to target for a successful advertising campaign on Amazon lies in understanding the fundamentals of keyword-based algorithms. Developing a simple formula to determine the right bid for a keyword based on statistical significance can help optimize your PPC campaign.
Clips
Copywriting should focus on the benefits that the product can provide instead of the technical features.
19:26 - 21:15 (01:48)
Summary
Copywriting should focus on the benefits that the product can provide instead of the technical features. A good example of this is the way Apple marketed its iPod as "a thousand songs in your pocket" instead of highlighting its technical specifications.
ChapterUnderstanding Keyword-Based Algorithms for Amazon PPC
Episode#354: Real 4-Hour Workweek Case Studies — How to Generate 8-Figure Revenue at Age 21 (Or Any Age)
PodcastThe Tim Ferriss Show
The speaker explains the importance of understanding how keyword-based algorithms work on Amazon and how to develop a formula for bidding on certain keywords to optimize product visibility and sales.
21:15 - 24:44 (03:28)
Summary
The speaker explains the importance of understanding how keyword-based algorithms work on Amazon and how to develop a formula for bidding on certain keywords to optimize product visibility and sales.