Chapter
Understanding the Mindset of a Consumer
40:40 - 47:21 (06:40)
A discussion about the psychology of consumer behavior with insights from a former Nike executive and a behavioral economics expert.
Clips
Tim Ferriss discusses how he built Brainquicken, his sports supplement aimed at athletes.
40:40 - 41:44 (01:03)
Summary
Tim Ferriss discusses how he built Brainquicken, his sports supplement aimed at athletes. Despite skepticism, he focused on appealing to his target audience and building a successful brand.
ChapterUnderstanding the Mindset of a Consumer
Episode#489: Guy Raz Interviews Tim Ferriss — How I Built This — Key Lessons, Critical Decisions, and Reinvention for Fun and Profit
PodcastThe Tim Ferriss Show
The objective of any business is not to convince everyone to buy the product but to find people who match what you are providing, according to a podcast guest.
41:44 - 42:51 (01:06)
Summary
The objective of any business is not to convince everyone to buy the product but to find people who match what you are providing, according to a podcast guest.
ChapterUnderstanding the Mindset of a Consumer
Episode#489: Guy Raz Interviews Tim Ferriss — How I Built This — Key Lessons, Critical Decisions, and Reinvention for Fun and Profit
PodcastThe Tim Ferriss Show
By negotiating effectively, it is possible to buy a full page advertisement for a tenth of the rate card.
42:51 - 44:40 (01:49)
Summary
By negotiating effectively, it is possible to buy a full page advertisement for a tenth of the rate card. By pre-committing to a certain amount of product in advance, this results in effectively locking in a large portion of revenue.
ChapterUnderstanding the Mindset of a Consumer
Episode#489: Guy Raz Interviews Tim Ferriss — How I Built This — Key Lessons, Critical Decisions, and Reinvention for Fun and Profit
PodcastThe Tim Ferriss Show
In this podcast, the speaker discusses his habit of analyzing advertisements and his process of buying products just to test the return and refund process.
44:40 - 47:21 (02:40)
Summary
In this podcast, the speaker discusses his habit of analyzing advertisements and his process of buying products just to test the return and refund process. He shares the interesting insights he has gained over the years through this habit.