Chapter
Understanding the Misleading Reach of Social Media Platforms
20:06 - 26:21 (06:15)
The host talks about the misleading reach metrics of social media platforms and how they can deceive creators into thinking their content is more successful than it actually is.
Clips
The speaker discusses the concept of "true fans" and how he measures the dedication of his audience.
20:06 - 22:57 (02:50)
Summary
The speaker discusses the concept of "true fans" and how he measures the dedication of his audience. He notes that the ability to garner a significant following can lead to success and the ability to share information with others.
ChapterUnderstanding the Misleading Reach of Social Media Platforms
EpisodeCrumbl Cookie Making $1B/ Year, AI In Sports, and Underutilized Assets Create Businesses
PodcastMy First Million
Businesses should prioritize finding the true metric that shows their level of engagement and the love their product has, instead of just chasing vanity metrics like total user count.
22:57 - 24:46 (01:48)
Summary
Businesses should prioritize finding the true metric that shows their level of engagement and the love their product has, instead of just chasing vanity metrics like total user count. It's important to have a good way of measuring this that doesn't just look at reach, but also considers the percentage of people who actually engage with the product.
ChapterUnderstanding the Misleading Reach of Social Media Platforms
EpisodeCrumbl Cookie Making $1B/ Year, AI In Sports, and Underutilized Assets Create Businesses
PodcastMy First Million
The speaker discusses using email replies as a way to measure subscriber engagement, which can be especially useful for newsletters.
24:46 - 26:21 (01:35)
Summary
The speaker discusses using email replies as a way to measure subscriber engagement, which can be especially useful for newsletters. They note the high response rate when using this method.