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United Rentals - From Zero to Top Equipment Rental Company
United Rentals became the number one equipment rental business in just 13 months by targeting small businesses that lacked capital to grow and were bad at sales. Their business plan included becoming the largest equipment rental company in the world by leveraging their purchasing power and branding advantages.
Clips
United Rentals' business plan was to become the biggest equipment rental company in the world, which they achieved by leapfrogging over Hertz in just 13 months by leveraging their purchasing power and branding to gain a competitive advantage in the industry.
14:04 - 16:39 (02:34)
Summary
United Rentals' business plan was to become the biggest equipment rental company in the world, which they achieved by leapfrogging over Hertz in just 13 months by leveraging their purchasing power and branding to gain a competitive advantage in the industry.
ChapterUnited Rentals - From Zero to Top Equipment Rental Company
Episode#169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett
PodcastMy First Million
The founder of United Rentals stepped down from his successful $25 billion company to move onto his next big thing and began focusing on the $13 billion transportation and logistics industry.
16:39 - 17:26 (00:46)
Summary
The founder of United Rentals stepped down from his successful $25 billion company to move onto his next big thing and began focusing on the $13 billion transportation and logistics industry.
ChapterUnited Rentals - From Zero to Top Equipment Rental Company
Episode#169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett
PodcastMy First Million
A billionaire investor spends 3 months reading reports and calling 100 experts in each industry for his investment strategy.
17:26 - 18:24 (00:57)
Summary
A billionaire investor spends 3 months reading reports and calling 100 experts in each industry for his investment strategy. He applied this strategy in XPO Logistics, a supply chain company he founded.
ChapterUnited Rentals - From Zero to Top Equipment Rental Company
Episode#169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett
PodcastMy First Million
The key to doubling revenue in a small and profitable business is to focus on industries with fragmentation and lack of capital to scale.
18:24 - 19:49 (01:25)
Summary
The key to doubling revenue in a small and profitable business is to focus on industries with fragmentation and lack of capital to scale. Hiring talented and incentivized salespeople at a low base is the strategy, as detailed by the speaker.