Chapter
Advertising Strategies and CAC Explained
12:58 - 16:33 (03:34)
The speaker shares a personal anecdote about spending time with a friend, then shifts to discussing advertising strategies, including CPM and click-through rates, and the importance of keeping the cost to acquire a customer (CAC) below the profit per product sold.
Clips
The speaker offers advice on selling a profitable product, encouraging the listener to think about finding a product they can sell to a specific audience for a profit.
12:58 - 13:59 (01:00)
Summary
The speaker offers advice on selling a profitable product, encouraging the listener to think about finding a product they can sell to a specific audience for a profit.
ChapterAdvertising Strategies and CAC Explained
Episode#123 - The Big Business of Buying Amazon Routes, and a COVID-proof Franchise
PodcastMy First Million
A woman started a fancy $80 throw pillow business called Smithy Kotor that sells decorative pillows.
13:59 - 15:24 (01:25)
Summary
A woman started a fancy $80 throw pillow business called Smithy Kotor that sells decorative pillows.
ChapterAdvertising Strategies and CAC Explained
Episode#123 - The Big Business of Buying Amazon Routes, and a COVID-proof Franchise
PodcastMy First Million
This podcast discusses the success story of a woman who started a photography business with a $10,000 investment and made a quarter of a million in sales in her first year.
15:24 - 15:56 (00:31)
Summary
This podcast discusses the success story of a woman who started a photography business with a $10,000 investment and made a quarter of a million in sales in her first year.
ChapterAdvertising Strategies and CAC Explained
Episode#123 - The Big Business of Buying Amazon Routes, and a COVID-proof Franchise
PodcastMy First Million
In this conversation, the speaker explains how advertising is necessary to get more eyeballs and earn profit for pillow stores.
15:56 - 16:33 (00:37)
Summary
In this conversation, the speaker explains how advertising is necessary to get more eyeballs and earn profit for pillow stores. He mentions that the cost to acquire a customer needs to be less than the profit per pillow.