The speaker shares a personal anecdote about spending time with a friend, then shifts to discussing advertising strategies, including CPM and click-through rates, and the importance of keeping the cost to acquire a customer (CAC) below the profit per product sold.
The speaker offers advice on selling a profitable product, encouraging the listener to think about finding a product they can sell to a specific audience for a profit.
A woman started a fancy $80 throw pillow business called Smithy Kotor that sells decorative pillows.
This podcast discusses the success story of a woman who started a photography business with a $10,000 investment and made a quarter of a million in sales in her first year.
In this conversation, the speaker explains how advertising is necessary to get more eyeballs and earn profit for pillow stores. He mentions that the cost to acquire a customer needs to be less than the profit per pillow.