Chapter
Using App Downloads as A Signal
47:28 - 49:57 (02:28)
The number of app downloads can serve as an interesting signal for companies to use at a divisional or individual level. Major brands such as Procter and Gamble already consider this method, while China has a multitude of super apps like WeChat.
Clips
Learn about the variety of signals China's super apps, like WeChat, can provide to businesses - from individual to company level - including insight into consumer behavior and preferences.
47:28 - 49:57 (02:28)
China, super apps
Summary
Learn about the variety of signals China's super apps, like WeChat, can provide to businesses - from individual to company level - including insight into consumer behavior and preferences.