The hosts discuss the effectiveness of digital giveaways and mention a San Francisco raffle that offers a million dollar home as a prize for $25 a ticket.
This podcast discusses the strategy of using gambling mechanics to increase sales, specifically introducing a little game of chance when customers are already far down the funnel to increase their average order value.
The Penny is a sports betting site that ingeniously bypassed the illegality of betting by giving users 10 cents for free to place bets and watch ads that would offer variable multipliers to increase their earnings.