Chapter
Using Merchandising to Build a Brand
28:09 - 31:42 (03:32)
The strategy of merchandising can be applied not only to sports teams or movie franchises as we see in popular culture but also to individuals, influencers or creators. It can help build an emotional connection with fans and to kickstart a brand, as exemplified by Vine star Logan Paul's collaboration on merchandising with guest Rian Bosak.
Clips
This podcast explores how licensing and branding works in sports and entertainment industries.
28:09 - 29:40 (01:30)
Summary
This podcast explores how licensing and branding works in sports and entertainment industries. It explains how the emotional attachment to a brand can influence sales of merchandise related to it.
ChapterUsing Merchandising to Build a Brand
EpisodeWhy "Desperation Induced Focus" Is the Key to Success, Plus Listener Questions
PodcastMy First Million
A college student watching videos on Vine was inspired to start his own social media marketing agency.
29:40 - 30:44 (01:03)
Summary
A college student watching videos on Vine was inspired to start his own social media marketing agency. He noticed the similarities in decor and door handles in the homes of popular Vine stars and thought that they must all live in the same building, prompting him to seek out influencer marketing opportunities.
ChapterUsing Merchandising to Build a Brand
EpisodeWhy "Desperation Induced Focus" Is the Key to Success, Plus Listener Questions
PodcastMy First Million
This podcast episode follows the journey of a man who started a successful merchandise line and also pursued fitness in LA.
30:44 - 31:42 (00:58)
Summary
This podcast episode follows the journey of a man who started a successful merchandise line and also pursued fitness in LA.