The speaker suggests that using passive aggressive bait and overreaction can help increase engagement by getting people to respond angrily. This type of baiting involves putting down a product while also making people curious about what happened.
The best bait comes from a place of passive-aggressive haughtiness, with the intention of making people respond angrily to you. Examples include stating an incorrect opinion with extreme confidence or claiming that the people you meet in online games are not actually your friends.
In this podcast episode, the hosts discuss the poor writing and gameplay of the horror game Five Nights at Freddy's, which originated as one game and turned into a franchise. The hosts also attribute the game's popularity to the rise of Let's Player content on platforms like YouTube.