Chapter
Using Social Media for Fundraising and Advocacy
21:32 - 24:25 (02:53)
The speaker discusses the power of social media in raising money and awareness for various causes by sharing personal stories and connecting with a large audience through hashtags and follower networks.
Clips
The UFC received criticism for low fighter pay, so they used a social media hashtag to raise money for a charitable cause by funneling it through handles with millions of followers.
21:32 - 24:25 (02:53)
Social Media
Summary
The UFC received criticism for low fighter pay, so they used a social media hashtag to raise money for a charitable cause by funneling it through handles with millions of followers.