Chapter
Volkswagen's Compelling Ad in the Days of Black and White
30:46 - 39:21 (08:35)
The speaker shares a story about a compelling black and white Volkswagen ad showcasing a man's struggle driving to his snowplough through a blizzard, and how storytelling is vital to advertising and marketing a product effectively.
Clips
The key to telling persuasive stories in marketing is to understand your audience and their values, and to prioritize feelings over facts.
30:46 - 33:41 (02:55)
Summary
The key to telling persuasive stories in marketing is to understand your audience and their values, and to prioritize feelings over facts. A successful story resonates with people on an emotional level.
ChapterVolkswagen's Compelling Ad in the Days of Black and White
EpisodeE167: The More Successful You Are The Longer You’ll Live: Will Storr
PodcastThe Diary Of A CEO with Steven Bartlett
The biggest mistake in business pitching is focusing on big numbers and not what the audience wants which is the truth and how to achieve their goals.
33:41 - 36:01 (02:19)
Summary
The biggest mistake in business pitching is focusing on big numbers and not what the audience wants which is the truth and how to achieve their goals. A more appropriate position for most companies and leaders is to be the guide and help their audience feel like the hero.
ChapterVolkswagen's Compelling Ad in the Days of Black and White
EpisodeE167: The More Successful You Are The Longer You’ll Live: Will Storr
PodcastThe Diary Of A CEO with Steven Bartlett
The Volkswagen ad with a snowplough driver demonstrated the company's creative prowess, while Nike's ads tapped into their target audience's desire for social justice.
36:01 - 39:21 (03:20)
Summary
The Volkswagen ad with a snowplough driver demonstrated the company's creative prowess, while Nike's ads tapped into their target audience's desire for social justice.