Chapter
Why Emotions Matter in Communication
30:02 - 36:29 (06:26)
The use of data and figures to convey a message can sometimes fall short in the face of emotional reactions. Understanding human behavior and emotions is key to effective communication in political and social campaigns.
Clips
While data and figures are important in campaigns to get a message across, they alone are not enough to convince people of what is true as the human brain often prioritizes emotions over logic.
30:02 - 31:36 (01:33)
Summary
While data and figures are important in campaigns to get a message across, they alone are not enough to convince people of what is true as the human brain often prioritizes emotions over logic.
ChapterWhy Emotions Matter in Communication
EpisodeE211: No.1 Neuroscientist: How To Increase Your Salary By $33,000 With One Small Change! - Doctor Tali Sharot
PodcastThe Diary Of A CEO with Steven Bartlett
The use of emotional tactics in political communication is crucial as facts and figures are not always effective in the fight of winning people's support.
31:36 - 35:52 (04:16)
Summary
The use of emotional tactics in political communication is crucial as facts and figures are not always effective in the fight of winning people's support. Incorporating anecdotes and emotions such as hope and optimism can better persuade one's political agenda.
ChapterWhy Emotions Matter in Communication
EpisodeE211: No.1 Neuroscientist: How To Increase Your Salary By $33,000 With One Small Change! - Doctor Tali Sharot
PodcastThe Diary Of A CEO with Steven Bartlett
Emotions enhance the likelihood that you will remember things better, and it's how humans learned before science and data.
35:52 - 36:29 (00:36)
Summary
Emotions enhance the likelihood that you will remember things better, and it's how humans learned before science and data.