Clip

Adapting to Change at Alinea Restaurant
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50:16 - 55:50 (05:34)

Chef Grant Achatz discusses how Alinea restaurant adapted to the COVID-19 pandemic by simplifying their menu and offering two-way text messaging for contactless pickup. They were able to generate revenue, hire more staff, and sell out of 500 beef wellingtons in five minutes through their online platform, Tock.

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