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Alinea's Goal: Fun and Delicious
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46:21 - 50:16 (03:54)

Grant Achatz, a world-famous chef and co-owner of Alinea, explains that his restaurant's ultimate goal is to provide a fun and delicious experience for customers, rather than just a display of arthouse or science. However, it's also essential to make it sustainable in terms of revenue and the scale of the organization.

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