A discussion of the strategy behind making a product go viral, told through the story of the founder of BirthdayAlarm and his success in growing the company to 50 million members with zero paid marketing.
The speaker discusses his experience with making an app go viral among high schoolers, and the retention issues that come with it.
Instagram's secret launch strategy included creating fake high school Instagram accounts and following every student in a particular school, then accepting their requests at the same time to create a network quickly in a small community.
The speaker discusses a side project that he created which offers automated podcast summarization and personalization, outperforming existing models in terms of cost, speed and accuracy.
In this episode, Devin Graham shares his story of pivoting his business and moving to Santa Cruz to surf for hours a day. He believes that working with small and medium-sized video creators is more profitable than working with large companies like AOL and Yahoo.