Clip
Building an Audience vs. Renting on Social Media
29:57 - 31:29 (01:32)
The speaker discusses the advantages and disadvantages of building an audience through social media platforms like Facebook, pointing out that all of these big companies began with an email list. He likens building an audience on social media to renting an apartment, where the landlord can raise the price at any time, and argues that email is a more stable platform for audience building.
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