Clip
Creating a Brand Persona to Get Rich
38:49 - 40:40 (01:51)
A discussion of how people create brand personas to make money using the example of a surfer who sold Velcro wallets as part of the surfer craze.
A discussion of how people create brand personas to make money using the example of a surfer who sold Velcro wallets as part of the surfer craze.