The founder of a beauty company discusses her goal to create products for people of all skin tones, textures, and identifications in order to represent diversity in the beauty industry. However, she faced skepticism from investors who did not believe in her vision because of her body weight.
Coordinating product development and marketing from the beginning is important to ensure that the product and the marketing message align. Creating a product without any clear understanding of what problem it solves and then tacking on a marketing message at the end leads to failure.
The speaker discusses how they gained the confidence to create sustainable products, such as vegan handbags made from hemp and a beauty line, after previously designing for other products.
With the rise of social media and online dating, self-marketing has become an important skill to master. This has led to a younger generation being more equipped to become entrepreneurs, but has also changed the game for traditional marketing strategies.
Mel Robbins interviews Jamie Kern Lima, the founder of It Cosmetics, discussing her journey from struggling with rosacea to building a billion dollar beauty brand. Kern offers advice on identifying problems as opportunities for entrepreneurship.
The podcast discusses how makeup companies keep their manufacturers a closely held secret to maintain their competitive advantage, and delve into the different positioning of small makeup brands vs large ones.