Collaborations between popular gaming influencers on accessory products such as keyboards or mice could result in significant profits. However, it is also important to consider long-term plans for growth in the industry.
The nursing profession has a captive market for uniforms and products, as there is a shortage of nurses, and the scope of the profession is vast. Meanwhile, Barstool was acquired by Penn National Gaming due to its decrease in valuation from maximizing profit, with only a 50% sale at a valuation of $15 million four years ago.
The acquisition of Barstool Sports by Penn Gaming shows the need for every consumer business to be a content business. Traditional brands not focused on content creation as their primary foundation will not be able to survive and compete effectively.
The future of the company venture seems to be heading towards a small number of big companies going into a large number of businesses. The categories that are getting lots of activity in company ventures are Shopify SAS applications, communities, newsletters, and, in general, everything online, with just a few winners expected, but micro acquire is an option for selling small businesses.
The podcast discusses how influencers are leveraging their large followings to launch businesses that compete with traditional brands and how this trend could lead to the downfall of established companies.