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Finding affordable ad channels
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22:55 - 23:57 (01:01)

Entrepreneur Noah Kagan suggests looking for early and underutilized ad channels, noting that Facebook newsfeed ads were a major driver for growth at AppSumo. He emphasizes the importance of finding cheaper options, saying "if you're playing in the market, you're going to pay market rate. And that's not how you're going to win."

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