In this episode, the host declares that going viral should not be a goal, as it often involves cringy behavior and questionable content. He reflects on the strange and bizarre things people do to achieve viral success on the internet, and advises against imitating these behaviors.
A discussion of the strategy behind making a product go viral, told through the story of the founder of BirthdayAlarm and his success in growing the company to 50 million members with zero paid marketing.
The key to long term success is consistency. Doing something that adds value to others and is fun for yourself will eventually lead to making money with a long enough time horizon.
The path to becoming viral is not predictable or projectable for content creators. It is better to focus on building up an audience first, even if it means spending some money to grab their attention, and then figure things out later once the numbers are there.
Sam Parr, host of The My First Million podcast, gave away $5,000 to TikTok users who posted videos remixing his podcast clips, gaining 30 million views in three weeks. The hashtag used also led to a surge in interest in the fatFIRE subreddit after Parr mentioned it on his podcast.
Despite putting a lot of effort into creating informative content, censorship occurs when it doesn't fit the political agenda of certain people, preventing helpful information from reaching the public.