Entrepreneurs can gain a deeper understanding of their customers with the use of data insights as it allows them to identify if they are serving their target market effectively or if they have wrong assumptions. Collating data also helps in decision making by looking at which companies have the best product that reaches a wider and happier customer base.
The implementation of carbon offsetting is causing a shadow industry of measuring carbon emission which does not reduce carbon footprints, but rather adds a layer of bureaucracy to address materiality when caught. The most productive strategy would be to lower the barriers of capital to further innovate and create things that can measureably eliminate carbon emission from the environment.
Companies like Amazon, Home Depot and Lowe's are competing to manage the power infrastructure of homeowners through products such as solar panels, and may offer incentives such as free panel installation for those with a membership. As subsidies have made it a profitable option, these companies want to own the relationship with homeowners and manage their power infrastructure.
Companies are discovering the value of previously unused data, which can become a valuable asset when sold to data aggregators. Solar energy is also vastly underutilized until there are sufficient solar and battery infrastructures to capture it.
Carbon offsets, which allow businesses to offset their carbon emissions by investing in projects that reduce or remove carbon from the atmosphere, can be a profitable solution for a for-profit carbon reducing business. This concept encourages businesses to invest in any technology that sequesters carbon or prevents carbon emissions, such as the capping and trapping of landfill methane gases.
The demand for productivity tools and services is not always obvious, but if a growth machine can be established to acquire customers for a low cost, the market could see a shift towards investing in productivity.