The term "millennial" is often used to refer to a wide range of individuals, but there is a lack of understanding about its true meaning and who it applies to. This lack of understanding can lead to misrepresentations and marketing strategies that are not effective.
The speaker believes that there is a gap in the millennial generation's access to heroic figures to look up to, comparing the likes of Muhammad Ali and Bernie Sanders.
Brandless, a company with a vision to provide high-quality, ethical consumer goods at an affordable price, failed despite its promising premise. The company's CEO, Tina Sharkey, believed that the new generation of moms wanted value-conscious products, but the company's inability to attract investors ultimately led to its demise.
The nature of social media means that people are documenting their views in a landscape that is ever-changing and what is deemed acceptable is becoming increasingly smaller. This poses a challenge for those who work in fields where they are documenting their views, as they may be criticized for their views in the future.
Personal branding is no longer a fad, as more Americans trust and are more likely to buy from someone who has a personal brand. However, older generations such as boomers and Gen Xers are less likely to be influenced by personal branding.