The key to success on YouTube is to attract new viewers while making sure current viewers are happy with relevant content. Success isn't necessarily having millions of views on every video, it's about cultivating a loyal community of viewers.
The end plus one rule is common in hobby communities, where the recommended number of items to own is always n+1, with n being the current number owned. This is particularly significant in the camera community, where more lenses are considered more essential than actually doing the shooting.
Terry Lin talks about the importance of focusing on conserving mental energy to be productive in creative work, including using app blockers and breaking down tasks into manageable parts, as well as the pitfalls of relying on platitudes in social media growth.
Tom Scott discusses how as a YouTube creator, it can be disheartening when a video you’ve invested a lot of effort into doesn’t receive many views, and how feedback from supporters can help improve content.
The speaker shares her experience of drinking a double shot of rum and later provides a life hack of keyboard shortcuts for YouTube.