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Two friends, Jason and the speaker, started It's a Cardigan just for fun without any business intentions. The name of the band is a reference to a type of sweater that buttons in the front.
The speaker reflects on the decision of whether to continue selling clothes as a brand and the desire for resonating with younger people through sharing personal experiences and triumphs.
The speaker expresses that they plan on releasing a full-length album soon with a potential of 27 songs on it. The speaker compares it to the hidden track on the Miseducation of Lauryn Hill and shares excitement for the forthcoming project.
Increased control over their music distribution has resulted in many artists opting for independent distribution. With more artists choosing this route, podcasts are now being used as a tool to promote and distribute their music.