The podcast host shares a story of a meeting where the idea of selling products through direct-to-consumer channels was discussed, highlighting the potential benefits of doing so, including the ability to reach a wider audience and increase profits.
In this podcast episode, a solopreneur notes the four months of her start-up, indicating $100K in business and $8K in net profit while revealing her four-star review average, and explains her decision to launch her concept despite weak margins.
The CEO shares his experience with receiving advice from industry experts and emphasizes the importance of not being afraid to go against traditional practices in order to succeed in growing your business.
A startup founder recounts launching a deodorant brand by manufacturing the product themselves in Southern California and testing the online market for deodorants.
The success of a natural deodorant is the result of not boasting about the product and keeping the category quiet before officially marketing it. The popularity of it has resulted in other brands following suit and creating their own version of natural deodorant.