Clip
Reviving Old Urban Buildings
35:17 - 36:54 (01:36)
The story of an attempt to revive a 24-room hotel/motel along Congress Avenue in Austin highlights the challenges of turning old and historic urban buildings into successful ventures. The plan was to redo the hotel room by room and make it an attractive place close to downtown, but the marketing nightmare and low-income customers made the plan fall apart.
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