The integration of supply chains and ownership of infrastructure becomes a true competitive advantage for bigger companies like Amazon during the pandemic. However, as the consumption of physical assets turns towards services, companies may face capital problems due to over-ordered inventory.
Offering free plus shipping is a marketing technique where a product is given away for free and only the cost of shipping is charged, which is often used to obtain leads through paid ads. This technique is seen as beneficial for growth if considered in product and growth roadmap simultaneously.
Richard Branson explains that a strong brand helps to launch new products and ventures more easily as customers are more likely to try them based on past positive experiences with the brand.
Packaging is where a product first becomes a brand, takes on a personality, and identity. It can have a halo effect on the perceived value of the product while considering delivery and packaging which can impact customer loyalty.
An overview of the benefits provided by customer relationship management systems, including automation of tasks and improved team collaboration. The hosts also discuss the challenges of collecting reviews on Spotify.