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Steve Levitt's Book "Freakonomics" and Its Marketing Strategy
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19:22 - 21:56 (02:33)

Steve Levitt, the author of "Freakonomics," shares his experience of writing the book and his concerns about its marketing strategy. He talks about receiving a large sum of money in advance and being afraid that the book will end up on the remainder tables of college bookstores across America.

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