The use of freeze-dried food started with long-range reconnaissance patrollers in Vietnam and then expanded to NASA and military use. Today, companies experiment with freeze-drying everything from capers to shrimp cocktail.
In this podcast, the host discusses the trend of creating low-sugar, sparkling beverages that may not be commonly found in stores but can be easily printed for personal consumption, such as sparkling water or non-alcoholic drinks.
The speaker discusses the negative perception of frozen and canned foods as a reaction against the older generation's emphasis on homemade meals and the rise of processed food.
Brandless, a company with a vision to provide high-quality, ethical consumer goods at an affordable price, failed despite its promising premise. The company's CEO, Tina Sharkey, believed that the new generation of moms wanted value-conscious products, but the company's inability to attract investors ultimately led to its demise.
The company saw how much athletes, entertainers, and musicians cared about mental health and how it affected their lives, motivating them to create and promote their product. The brand's growth was highlighted during the NBA finals bubble, and pop-ups and collaborations have helped scale the company.