This transcript discusses the potential of utilizing an audience for affiliate marketing, specifically for lead generation in industries such as trucking, rather than traditional advertising.
The constant pursuit of sales and revenue without considering cash profits is a common mistake among business owners. Focusing on vanity metrics like top line without factoring in the sanity of cash profits is a flawed mindset.
The podcasters discuss the opportunities present in industries that are slow, private, and behind closed doors, as compared to the more fast-paced tech industry.
Creating a demo day could help build a slow flywheel and generate passive income in a boutique model, with the next batch of good developers doing all the work.
The speaker discusses their experience with running lead generation ads, revealing that they spent $3 per lead and received a $500 return on one out of every five leads.