Comedian discusses the success of his "comedy" shirt merchandise and questions the saying "selling like hotcakes" as he has never encountered a hotcake sale, but points out the success of I Hop's pancake business.
The key to success for businesses that cater to small businesses is hiring large amounts of salespeople and acquiring customers through a variety of products and services such as renting uniforms and selling bathroom supplies.
The lack of payment options such as paying in installments at the point of sale in retail stores is discussed.
Before starting a business, it's important to ask important questions such as what problem the business will solve and whether consumers and workers are interested in the service.
The speaker talks about the opportunity she saw in online jewelry sales despite the majority of jewelry still being bought in physical stores, and the hesitancy of some businesses to embrace eCommerce trends.