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The Impact of Jason Zweig’s Book 'Your Money in Your Brain' on Behavioral Finance
Jason Zweig's book 'Your Money in Your Brain', published in the mid-2000s, was one of the first books on behavioral finance, providing a bold look at how money is related to dopamine and cortisol. It changed the view of what matters in investing by exploring how people think and behave, rather than just focusing on spreadsheets.