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The Marketing Strategy of Jaws
37:19 - 40:55 (03:36)
Jaws was the first movie to spend a lot of money on marketing and release it widely, which helped it become the first movie to hit a hundred million dollars in just 78 days of release.
Jaws was the first movie to spend a lot of money on marketing and release it widely, which helped it become the first movie to hit a hundred million dollars in just 78 days of release.